Following on from the success of the MWRRG grant-funded project Recycle Now! The City of Melbourne and EnviroCom delivered a recycling program for the Kensington estate. The Kensington Estate includes a mix of private and public housing dwellings, managed by Urban Communities on behalf of the Department of Health and Human Services.

New recycling bins and signage were installed at three high rise towers at the estate, with the aim of increasing recycling and encouraging residents to use the new infrastructure, instead of throwing their recycling into the garbage chute. Residents also received resources to assist them in carrying their recycling to the new bins.

Recycle Now Kensington engaged over 500 residents of the Kensington Estate community through foyer stalls, community presentations, incursions at the local primary school and attendance at a community festival.

The key to success of this Recycle Now program was the collaboration between different stakeholders, which ensured that a variety of residents were reached; from families with young children, CALD groups and elderly residents. This was achieved through attendance at different community events and group meetings and by selecting the appropriate time of day to reach the maximum number of residents for each building.