A targeted waste education strategy and communication plan, designed to maximise resident participation in new kerbside waste services was developed on behalf of the Burdekin Shire Council.  Initiatives associated with the strategy included, development and distribution of information kits to all residents; targeted classroom presentations and associated school resources; coordination of competitions; development and implementation of newspaper and radio advertising; design and production of public place displays for events, customer service centres and libraries and the development of web support resources. On the ground activities included outreach programs delivered by EnviroCom educators in schools and at community events.